Covid-19 has exposed the limits of the pharmaceutical market model
The COVID-19 pandemic has presented the pharmaceutical industry with the opportunity to strengthen what some view as a tainted image. Abbott Laboratories is winning effusive praise for its introduction of a rapid Covid-19 test. Johnson & Johnson has ramped-up its advertising on Twitter to promote the company’s research into a vaccine for Covid-19. It is even airing an eight-episode reality television series showcasing its efforts, but what other effects have these uncertain times done to the Pharma industry?
Read the full article HERE
Critical Thinking and effective communication strategyPrevious Post
Evaluating Pharma Amid COVID-19Next Post