Beatrice Du Sordet

Graduated in mathematics from a university in Lyon, France. Beatrice further obtained a degree in Business Administration (Paris). She then joined the vaccine division of Aventis (Sanofi-Pasteur). She was later responsible for Portfolio management and Strategic planning in the immunology division of Aventis.

She was a cofounder of AplusA, one of the leading global Healthcare market research companies. She has over 30 years of experience in market research. Since its founding she has been involved in large scale international studies, conducting projects in more than 40 countries worldwide.

She led various global Brand Performance Trackers for many healthcare companies (Pharma, Biotech & MedTech). Has been involved in many tracking studies pre- and post-launch & consultancy projects (including Brand Equity strategy).

She is now supporting Senior executives, finance, Marketing and market research teams to inform decision making on their brand and in strategic projects: Evaluation of Business development opportunities and development of new product.

• Deep market understanding: to reveal market challenges and opportunities, market sizing and potential for a new product.
• Development of Brand positioning and communication platform.
• Brand performance monitoring at Launch and Post launch: KPIs identification and tracking, challenging marketing plans and anticipating threats.
• Transforming MR insights into clear and actionable business decisions in a wide range of therapeutic areas getting the buy-in from the different stakeholders.