Ensuring the success of your product launches

The healthcare industry is undergoing a transformational journey in response to external changes including patient empowerment and expansion of digital health, the expanding power of payers and complexity of health care systems, evolving expectations of business conduct and growing pressure on resources. Launch preparation is also in constant need of adaptation to the external changes to ensure excellent preparation and launch success. The only constant is that every launch is unique and that a brand will not be given a second opportunity to launch successfully.

Launch preparation and success implies having shaped the right strategy very early on and having achieved a clear and early alignment on the key “make or breaks” to achieve the desired behavioural changes. This requires defining in a SMART way what success will look like at launch and beyond. Those are pre-requirements for focused and efficient launch preparation, so that patients can benefit and access the right product and services at the right time for improved outcomes.

The 3 steps to launch success describe the contribution, alignment and preparation required by Global, Regional and Local Teams to maximise launch success. Comprehensive Guidance and Checklists can support your teams, ensuring that your Phase III programme will address stakeholders’ needs beyond regulatory requirements, and you are preparing for launch with focus on what matters to a unique launch, when it matters.